It's such a lovely photo.
Two handsome blond children, a boy and a girl, dressed in warm knit sweaters, run along a rugged northern beachfront.
Across the picture, the province's proud new slogan: Alberta. Freedom to create. Spirit to achieve.
It's a picture that perfectly captures the wide open spaces and wild skies of Alberta. No wonder the folks who designed Alberta's new $25-million "re-branding" initiative were keen to use it as a signature image in their campaign roll-out.
There's just one problem.
The picture was shot near the village of Bamburgh in Northumberland, 70 kilometres north of Newcastle-on-Tyne. In England, it's a famous beach, near Bamburgh Castle, known as the legendary home of Sir Lancelot.
For the rest of the story, click!
(It's really worth a read)